The impact of large-scale micro card light truck light truck to "cross" on the "cross-border"

In the automotive field, micro-customers and MPVs have emerged a small-displacement MPV, which not only satisfies the needs of family use, but also satisfies the needs of carrying goods. In addition, there are CDVs that are suitable for IKEA and inherit the comfort and safety of cars as well as the convenience of manned connections. Cross-border phenomenon also appears in the field of commercial vehicles: the micro-cards have become larger and the so-called "large micro-cards" have emerged. Both the engine power and the actual carrying capacity can almost compete with the light trucks. At the same time, light trucks are also developing in both large and small directions. The so-called "small light trucks" and light trucks with a load capacity close to that of the China Card have emerged. How does this cross-border trend affect China's truck market? What is the reason for it? The reporter made a survey on this, hoping to find the answer to the question.

Micro-card large-scale impact light truck market

According to China's automobile classification standards, according to the maximum gross mass (GA) set at the time of highway operation, the trucks will be divided into micro-cards, light trucks, medium-cards, and heavy trucks. The maximum total mass of the micro-card factory is not higher than 1.8 tons; light trucks are vehicles with a maximum total mass of more than 1.8 tons and no more than 6 tons. According to the terminology classification table of motor vehicle specifications, a micro-laden vehicle is a truck that has a length of 3.5 meters or less and a total mass of 1800 kg or less.

Taking Wuling Rongguang as an example, the single-row body size is 4560×1610×1870 mm, the container size is 2710×1520×325 mm, the double-row body size is 4550×1610×1875 mm, and the container size is 2000×1520×320. In millimeters, this model has an extra-long wheelbase of 3050 millimeters, and the full-vehicle mass has reached 2110 kilograms. As a micro-card, Wuling Rongguang has a body length of 4.5 meters and a total mass of 2.1 tons, which has exceeded the standards of micro-cards and reached the level of light-duty trucks.

“The price of a large-scale micro card is definitely lower than that of a light truck. If a large micro card can perform similar functions as a light truck, then it will certainly have an impact on the light truck market. Trucks are a production tool, and the most important thing is functional. It is the ability to pull and run. In the case of satisfying this function, customers can spend less money, and it will give customers the desire to buy. Therefore, the impact of these models on the light truck market can not be ignored, after all, the market is still there is a demand for such products. for example, some customers want to upgrade to update the vehicle, but taking into account factors such as purchasing power, difficult to upgrade, they might buy such large-scale micro card. "Dongguan Nan Chun-yu car dealers Manager Liu Wei said.

However, the impact of the micro-cards on the light-duty card market must also be specifically analyzed in terms of specific issues. In different regions, this impact will also be different. Liu Wei said: “The impact of micro-cards on light-duty trucks is to be divided into regions. For example, the economy of the Pearl River Delta region is developed and people’s concepts are relatively open. Everyone has a stronger ability to accept new things. At the same time, people in the Pearl River Delta region live If the level has exceeded the food and clothing level, it will pursue a higher level of living.In the automotive industry, customers will increase the requirements for vehicle comfort, safety, etc. Although the micro-card load can approach the light truck, the cost will be lower. However, due to cost constraints, its comfort and safety are certainly not as good as light trucks. With regard to the current market conditions, high-end light trucks are dominant.

In Beijing, the micro-cards are developing rapidly. Yang Changqi, general manager of Beijing Tiantong Yuejin Trading Co., Ltd., told the reporter: “Yuejin started late in the micro-card field and progressed slowly. By May 2012, the Yuejin micro-card had been supplied to the Beijing market. Two years ago, the micro card's nuclear load The tonnage is generally 0.5 tons, and the maximum is 0.7 tons.Because we did it relatively late, we reported a relatively large tonnage of 0.99 tons, but when our vehicles are listed, those manufacturers that originally reported 0.7 tons will change the tonnage of nuclear loading. At 1.5 tons, micro-cards are getting bigger and bigger. After the emergence of micro-cards, most of the light-duty trucks have been occupied in short-haul and urban areas."

Demand is the driving force for the expansion of micro-cards

In the market economy, the driving force behind the promotion of new products is often market demand. The large micro-cards can be listed and can quickly rise, it is also the micro-card closer to the customer for the low cost of trucks, heavy load requirements.

“Our original 3.7-meter and 4.2-meter-long two heavy-duty light trucks contained 1.7 to 1.99 tons of nuclear load, and the actual load could reach 3 to 4 tons. Now, the micro-card nuclear load is a maximum of 1.5 tons and the maximum load can reach 3 tons. Therefore, the capacity of large micro-cards and light trucks is almost the same, but the prices are quite different. The price of micro-cards is about 30,000 yuan, and the price of a diesel-powered light truck is about 70,000 yuan. In addition, micro-cards have Strong flexibility, because of its small size, can also be driven in a small alley in the city,” said Yang Changqi.

In response, Yang Zaiyu, deputy secretary-general of the China Passenger Car Market Information Association, said: "The cross-border car is a product of highly fierce competition in the market. At present, China's auto products are gradually subdivided, and existing vehicle classification standards cannot satisfy socialization. Division of labor, multi-level consumer and diversified needs. Therefore, cross-border vehicles will only appear when the standard is out of date."

Light truck: "cross-border" versus "cross-border"

The upsizing of micro-cards has challenged the market position of light trucks, and light-duty trucks have also continuously expanded their markets across borders. At present, the boundaries between micro-cards, light-duty trucks, and China Cards are becoming more and more blurred. The actual load capacity of many large-scale light trucks has reached the level of medium-to-medium-sized and even quasi-heavy trucks.

It is understood that the wheelbase of this type of large light truck is between 3.3 and 5.2 meters. Its outstanding features are its heavy load capacity, standard power steering mechanism, air brake and super-large fuel tank, etc. Its load capacity is generally between 4 and 8 tons. Some are even higher.

On the other hand, light trucks are also developing to micro cards. Yang Changqi said: "Even though Yuejin is mainly engaged in light trucks, with the intensification of market competition, micro-cards have also entered the company's strategic plan. According to the requirements of SAIC, commercial vehicle sales will be doubled in five years, and the current annual output is 120,000 vehicles, doubling in 5 years is 240,000 vehicles. Among them, micro-cards should be an important development direction. Not only in Beijing, but also in the entire Chinese market, micro-cards are a trend for light-car companies."

Light-duty trucks use “cross-border” to “cross-border” while also making full use of the characteristics of light trucks to take advantage of their strengths and guide customers’ consumer behavior. Liu Wei told reporters: "In the face of the impact of micro-cards, the light-duty truck industry needs to be guided. After all, the micro-card cross-border to light-card level is from the stability, security and longevity of the entire product. Can not be compared with the light truck. The cost of the micro-card purchase may be lost in other areas. Therefore, the light-duty truck industry should do a good job of guiding the customer and take full advantage of the light truck."