Opening of the NVC Light Experience Center to promote the "light environment" marketing upgrade

On the morning of September 14, 2010, the NVC Lighting Light Experience Center at the NVC Industrial Park in Huizhou welcomed the opening ceremony. This is the re-launch of the upgraded NVC "Light Environment Experience Pavilion" after the opening of the first NVC Light Environment Experience Hall in Beijing at the beginning of the year. It continues to deepen the transformation of the new marketing model and lead the trend of the domestic lighting market.

On the morning of the same day, Li Xuanmin, deputy mayor of Huizhou Municipal Government, Ye Ronghui, deputy secretary general, Director Zhang Guoqiang of the Quality Supervision Bureau, and deputy director Chen Ruguang of the Municipal Economic and Information Bureau attended the ceremony and together with NVC Lighting President Wu Changjiang and senior leaders of NVC Experience the light environment gymnasium. NVC Lighting has set up a customer-experienced product marketing model in China to guide consumers to enjoy and recognize the experience of the light environment and win the unanimous praise of the on-site market leaders.

Chairman Wu Changjiang accompanied Li Lanmin, deputy mayor, to visit the NVC Light Experience Center

This upgraded version of the NVC Lighting Light Environment Experience Center is located on the first floor of Building G of NVC Industrial Park. It covers an area of ​​more than 3,000 square meters and adopts minimalist LOFT architectural style. It is a fusion of light environment simulation. All kinds of space lighting, light environment effects, product display, lighting knowledge, science, etc., and other multi-functional three-dimensional space.

The Light Experience Center is especially for large and high-end conference room lighting modes, supermarkets, jewelry stores, fruit shops, clothing stores and other commercial mall lighting, office lighting, home lighting, hotel lighting, architectural garden lighting, ancient architectural lighting, and LED lighting, Architectural lighting, outdoor lighting and other scenes are used as an experiential light environment display in an independent space area. The unique display of light and glamour, as well as the real experience of the light environment, is distinguished from other lighting companies in China by only a few hundred meters of “lighting exhibition hall” and “lighting experience hall”, which truly realizes the perfect interpretation of the light environment.

It is reported that this light experience center, which perfectly reflects the business development concept of NVC Lighting “Light Environmental Experts”, will be the key attraction of NVC Lighting's external industrial tourism development project, and will attract the attention and experience of customers and tourists. .

The characteristics of the NVC Light Environmental Experience Center are in line with the NVC Beijing Light Environment Experience Hall. First of all, it is characterized by the “library”, such as museums, art galleries, exhibition halls, etc., rather than general stores, stores, lighting cities, etc. Shop" concept. Therefore, the protagonist in the experience center is not a lamp, not a good-looking furniture, beautiful accessories, or even a separate light, but an environment created by light. The charm of light lies in the ability to interpret an ordinary space into an infinite variety of possibilities. The light environment experience center is such a space for performing light. Let people experience the different visual and psychological experiences that light creates in all kinds of environments. It is not only for customers to visit, but also to be a place for architects and lighting designers to conduct lighting experiments.

Through the continuous opening of the Light Environment Experience Pavilion platform, NVC has created a new marketing model that emphasizes the “light environment” of marketing, not just lighting products. Through new experiential marketing, on the one hand, it integrates market resources and drives engineering and retail. Promote market development; on the other hand, integrate customer resources, establish long-term strategic cooperation with real estate developers, enterprises, design companies, engineering companies, decoration companies, provide lighting design, consulting services, establish customer brand loyalty, effectively enhance the brand Value, improve reputation.

With the deep development of the market, people's demand for lighting has been developed from the original to meet the functional needs, to the pursuit of lighting art, lighting taste and lighting value needs. The traditional product model and the retail-oriented business model have been unable to meet the current market demand and customer needs. The opening of the NVC Environmental Experience Center is aimed at maximizing the satisfaction of high-end including architects and designers. Customers, including customers, have new demands for lighting fixtures and light environments.